IPRs / TRADE MARKS
Protecting distinctive brands.
Trade marks can protect signs that distinguish the goods or services of one business from those of another, including names and logos.
TRADE MARKS
Key considerations.
What trade marks protect
Names, logos and other distinctive signs used in relation to goods or services.
Distinctiveness
A mark should be capable of identifying commercial origin rather than merely describing the offering.
Clearance
Earlier rights should be considered before adopting and investing in a new brand.
Registration
Applications identify the mark and the goods or services for which protection is sought.
Territorial protection
Registration strategy should reflect the markets in which the brand will be used.
Portfolio management
Registrations should remain aligned with actual use and commercial plans.
This page provides general information rather than advice on any particular circumstances. The appropriate protection depends on the relevant subject matter, disclosures, territories and commercial objectives.
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