IPRs / REGISTERED DESIGNS
Protecting product appearance.
Registered designs can protect the appearance of a product, including features such as shape, configuration, pattern and ornamentation.
REGISTERED DESIGNS
Key considerations.
What designs protect
The visual appearance of a product rather than how the product works.
Suitable features
Shape, configuration, pattern, ornamentation and combinations of visual features may be relevant.
Novelty
Public disclosure before filing can affect the protection available and should be considered carefully.
Representations
The images filed with an application help define the appearance for which protection is sought.
Multiple designs
A filing strategy may cover variants, components and alternative product appearances.
Commercial alignment
Protection should focus on designs that matter to product identity and competitive advantage.
This page provides general information rather than advice on any particular circumstances. The appropriate protection depends on the relevant subject matter, disclosures, territories and commercial objectives.
CONTACT
Consider the right protection.
Start with a high-level description of the innovation, brand, design, work or confidential information.
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